Radio Ramasuri general manager Thomas Conrad is always looking for new opportunities. Now he has made his station the #1 local station in Bavaria.According to the new TNS ratings Radio Ramasuri increases its daily reach 14+ from 24.5% to 30%. Radio Ramasuri is now the most listened to local radio station in Bavaria.
Based on a Brand Support Mapping study we set up an action plan for Radio Ramasuri to improve their music and programming. With music tests and music call-out we have found the right songs for the new music strategy. More concentration on music, more emotions, more focus on relevant regional information helped the station to become stronger than before.
Thomas Conrad: "There is still potential".
Congratulations!
Based on a Brand Support Mapping study we set up an action plan for Radio Ramasuri to improve their music and programming. With music tests and music call-out we have found the right songs for the new music strategy. More concentration on music, more emotions, more focus on relevant regional information helped the station to become stronger than before.
Thomas Conrad: "There is still potential".
Congratulations!
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