New Radio Expres Campaign

Radio Expres is celebrating its 10th anniversary this year - congratulations!

The slogan of their new campaign "Už 10 rokov vo svojom živle" means "Already for 10 years in your mood".



Along with the campaign comes a cute little video game where you can feed the fish.

RadioAsia 2010 in New Delhi – a unique experience!

by Jochen Lukas

After having been held in Singapore for several years, RadioAsia, the main radio convention in the Asian region, moved to New Delhi (India) this year. As in previous years the broadcast partner (Brand Support & bci) were co-sponsor of the event and also participated in the convention with a workshop (’10 Great Elements of Great FM Radio’) and a speech (‘How we became Top of the Market’).

What makes this conference so fascinating is that completely different worlds meet in one place. Radio professionals from highly developed radio markets like Malaysia (currently preparing to go digital) or Japan meet with ‘radio freaks’ from countries that are still in their very early stages of development – such as Pakistan or Indonesia.

A special focus this year was on radio in India. It is a fascinating market, serving one of the largest nations in the world – with currently around 270 stations all over India. At the moment India is preparing for the so-called ‘phase III roll-out’. This should result in the ‘birth’ of another 800 (!) radio stations and the digitalization in 2012 (although 2015 seems to be more realistic). Looking at the way they lay their cables, anything else will be an improvement!
The strongest station network is still the ‘public’ All India Radio (AIR) (with its many different channels), which is also the only station network allowed to broadcast news and services. Until now private radio stations in India must focus on ‘music and entertainment only’. But this is currently under discussion and very likely to change in the upcoming years. At the moment it seems that in a first step private radios will be allowed to broadcast news and information provided by AIR.

Private radio stations are rapidly growing – with Radio Mirchi, a station network, being the strongest private radio brand. Most private stations play very similar formats, primarily based on the highly popular Bollywood music and only very few ‘international hits’. A number of other formats do exist, e.g. Meow FM, a station ‘just for women’, but their market success is limited (similar to ‘niche formats’ in Europe). (Pictured: Wolfram Tech of bci & Nitin Gupta of Meow FM)

Besides the conference, Delhi itself with its estimated 20 million inhabitants is an amazing experience. Loud, smoggy and crazy, with great food and tuk-tuk drivers that always take you to the same ‘buy a carpet or a Pashmina shawl’ people, no matter which address you give them :-) If you don’t drive a hard bargain from the beginning, they will always rip you off. And forget about ‘western sales seminars’ – you’ll never learn more than from the experience of an Indian carpet salesman bargaining with you for more than an hour over the price of a carpet, telling you the most entertaining and incredible stories while doing so.

India, we will definitely come back and long to see more of your madness!