According to the latest official ratings in Switzerland, our client Radio FM1 from the St. Gallen area was able to increase its market share by 25% in the second half of 2009 compared to the first semester.
The number of daily listeners rose slightly again to 180,000, while the daily TSL went up to the excellent figure of 55 minutes. That resulted in the above-mentioned increase in market share both in German-speaking Switzerland and in the Radio FM1 coverage area.
Radio FM1 was launched in May 2008 as a merger of Radio Aktuell from St. Gallen and Radio Ri from Buchs. The teams of Brand Support and bci helped FM1 before, during and after the merging process with image and music research studies and programme consulting.
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