Radio 1 Xmas Greetings from Slowenia's #1 Station

Xmas Vidoes are quite popular among radio stations.

After Antena Zagreb und Ö3 we now receided the third one.

Have fun!

You're just one click from Xmas

http://www.radio1.si/?p=video&id=27273

The 10 Essential Elements of Great Radio

1. Great On-Air Talent

• Employ the best morning show talent you can afford
• Develop the real characters within your talent and some fun comedy characters
• Make sure you have talent on your station that shapes public opinion

2. Imaginative Music Programming

• Keep the music fresh and the listeners interested with special ‘themed weekends’
• Sprinkle the output with fun and engaging daily music features
• Highlight and reinforce your stations core sound / core artists with exclusive previews and premieres

3. Creative Promotions

• Run promotions that listeners want to get involved with and are interested in listening to… even if they don’t take part!
• Create promotions that your listeners want to tell their friends and family about
• Extend the promotion into other media and find suitable partners to maximise your impact

4. Listener Focused

• Closely define your target audience and be absolutely focused on delivering radio for them
• Get to know as much as possible about your target listeners. By truly understanding them, you can create the radio they want
• Care passionately about your listeners. Be your listener’s best friend!

5. Be Local

• Make your station an essential part of everyday life in your area. Deliver great local news and information. Being really local is immensely powerful
• Champion the area you broadcast to! Your station should be the Number 1 cheerleader for all the places it broadcasts to. Your station loves living there!
• Reflect local issues and concerns and even take on local causes being the focal point of any campaigning

6. Outstanding Benchmarks

• Create benchmarks that listeners want to come back to you for time and time again. Make unmissable radio!
• Develop some specific ‘listener appointments’ at key times across different dayparts
• Become famous for a specific benchmark, so that listeners say “I love that station, because they do… insert your own brilliant benchmark here!”

7. Be Consistent

• We live in a complicated and unpredictable world. Give listeners what they want and expect from your radio station, and they’ll trust and rely on you
• Resist the temptation to change things for the sake of change
• Brand building takes time. Be patient!

8. Be Surprising

• Consistency doesn’t have to be boring! Don’t give listeners the chance to get bored with your station or allow them to feel you are mundane
• Regularly do something different or give familiar content a little ‘spike’ or twist
• Occasionally, you should do something that makes your listeners turn up the radio to make sure they heard it correctly!

9. Be Unique

• The world is full of ‘sound-a-like’ radio stations. Make yours stand out from the crowd
• Encourage unique presenters that having something to say. Your talent should differentiate you every time
• Create radio that hasn’t been heard before in your market with new shows, features and promotions

10. Power of Emotion

• Radio is brilliant at conveying the full range of human emotions. Encourage your presenters to explore this on air. Don’t let them be boring!
• Allow listeners to show sadness or anger as well as happiness and joy
• ‘Contrast’ provides a far more interesting dynamic to your station. Use it and your station will stand out from the crowd
  

Thanks to Nik Goodman for gathering the essetials of Great Radio

X-mas Greetings from Hitradio Ö3

Austria's Hitradio #1 sends X-mas greatings

http://www.youtube.com/watch?v=3I9d6vWUztI

Radio’s Newest Strategy: Play a Hit, Again and Again

LOS ANGELES, Nov. 30 — For the millions of Americans who listened to Top 40 radio last week, it was almost impossible to miss “Apologize,” the string-tinged elegy performed by the modern rock band OneRepublic and remixed by the eclectic producer Timbaland ...

http://www.nytimes.com/2007/12/01/arts/music/01one.html?_r=3

Thanks to Thijs Bakker - Head of Music Strategy radio NRW

Welcome to the new Brand Support Blog

Brand Support has started its new ‘blog’! This blog is a service for national and international Brand Support clients, partners and friends who want to be updated on activities of Brand Support and associated radio stations on a regular basis.

Brand Support will continuously give you insights into:

- Great ideas
- Exchange and networking
- Radio business in different countries
- New services
- Votes on current business topics
- Station of the month

In the long run we expect this blog to be an exchange platform for our clients and friends.
Therefore we invite you to send us stories, ideas, videos, pictures from your stations and to write comments to the existing posts.

Enjoy it!

Christoph Pöschl