At the beginning of the year Radio 24 optimized its programme and music based on the results from a strategic Mapping study.According to the new ratings from Switzerland the new strategy is already paying off: Already at #1, the Zurich based Radio 24 improved its daily reach from 250,000 to 286,000 listeners. The station's daily reach (Monday to Friday) even went up to more than 300,000 listeners.
This year Radio 24 is also celebrating its 30th anniversary.
The Swiss station has never had better ratings in its entire history than today.
Congratulations and happy birthday!
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