New Ratings in Switzerland - Congratulations FM1!!!

10 months after relaunch FM1 is the winner of the Swiss ratings that have just been released today by Publica Data.

In the audience measurement figures for the second semester of 2008 the development for the German-speaking part of Switzerland looks like this: The stations of public broadcaster DRS reign supreme because of their national coverage. Despite slight losses they continue to score the highest market shares.

In the group of commercial stations Radio 24 can defend its peak position and keep its net reach of 250,000. Clearly behind it in second place is Energy Zürich (200,000) which is able to gain market share thanks to a higher average TSL. Zürisee and Pilatus remain at the same level as in the first semester of 2008, while Argovia and Radio Top lose net reach.

For those stations that were launched in 2008 the situation is different: Radio FM1 can clearly gain both reach (164,000) and market share while Roger Schawinski’s Radio 1 loses more than 30% of its net reach compared to the first semester of 2008 (from 107,000 to 74,700).

Congratulations to FM1 for their excellent performance!

Test our MusicMind 2.0 update

Faster, better design, more comfortable are the magic words for the changes from MusicMind 1.0 to MusicMind 2.0.

Test the new version of www.musicmind2.eu
The login will be sent to you by sending an email to: sonja.schuhknecht@brandsupport.de

At the end of January MusicMind webinars will be available for you to learn how to use it best.

Happy New Year 2009

Dear Friends, Partners, Clients,

an exciting and challenging new year 2009 is waiting for us.

Although the financial crisis effects budgets for good quality programming and station marketing in a negative way, a crisis is always a chance to change things into a positive direction.

Two effects are already visible:

1) Strategic thinking and great ideas found through qualitative research will get more important this year.

2) Furthermore the management will be able to chance irrelevant rules and structures faster than under normal conditions to save costs and gain space for more creativity at the same time.

Brand Support wishes all of you a successful new year.