Um zum Vortrag von Christoph Pöschl bei den Frankfurter Hörfunkgesprächen 2009 zu gelangen, klicken Sie bitte hier.
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Monday 30 November 2009
Thursday 12 November 2009
Antena Zagreb - another ratings record - and more
- by Jochen Lukas, Partner & Consultant at Brand Support30% core share, 27% daily reach and 47% weekly reach in Zagreb - Antena Zagreb continues its amazing success story with another ratings record! Only 1 1/2 years after its launch, Antena Zagreb dominates the Zagreb radio market and is now with 10.3% core share less than 1% behind the number one in share in the total country of Croatia - as a 'wider Zagreb only' city station. Congratulations to the Antena Zagreb team! You are doing a great job!
So far the facts. But the big question always is: why are some stations so successful? As a consultant you have the great privilege to experience many stations from the inside. The interesting thing is that often you can immediately 'feel' the success factor when you go in. You hear people laughing and discussing, you see open doors, see guitars, toys and lots of pictues on the walls. You come in and someone immediately wants you to listen to something they did. Maybe completely 'out of format', but let's listen. You realize that there is a bunch of people who LIVE their station and create a spirit of creativity and motivation. And I am 100% sure that the listeners outside catch that spirit.
Now getting back to Antena Zagreb, let me give you one example. Goran, the 'creative animal' of Antena Zagreb, wrote the following to me:
"So we have a problem here because journalists/newspapers/portals often say RADIO ANTENA. Which isn't true because we are ANTENA ZAGREB, right?
So far the facts. But the big question always is: why are some stations so successful? As a consultant you have the great privilege to experience many stations from the inside. The interesting thing is that often you can immediately 'feel' the success factor when you go in. You hear people laughing and discussing, you see open doors, see guitars, toys and lots of pictues on the walls. You come in and someone immediately wants you to listen to something they did. Maybe completely 'out of format', but let's listen. You realize that there is a bunch of people who LIVE their station and create a spirit of creativity and motivation. And I am 100% sure that the listeners outside catch that spirit.
Now getting back to Antena Zagreb, let me give you one example. Goran, the 'creative animal' of Antena Zagreb, wrote the following to me:
"So we have a problem here because journalists/newspapers/portals often say RADIO ANTENA. Which isn't true because we are ANTENA ZAGREB, right?
Now we are sending them a video with our hip-hop-like song with lyrics:
Dear journalists, always same fuck up.
Dear journalists, always same fuck up.
It's not Radio Antena, but Antena Zagreb!
(In Croatian it rhymes.)"
Watch the clip. Feel the spirit. Just 10 seconds, even 'not in format' - but I am convinced that these 10 seconds tell a long story. And I believe you understand what I meant above by saying some people LIVE their station.
Watch the clip. Feel the spirit. Just 10 seconds, even 'not in format' - but I am convinced that these 10 seconds tell a long story. And I believe you understand what I meant above by saying some people LIVE their station.
Monday 2 November 2009
Radiodays Europe
Next year, a new radio industry event will take place for the first time: RADIODAYS EUROPE on March 18 and 19 in Copenhagen (Denmark). The people behind it say they would like it to be a different kind of radio conference.A website for the event has been set up already. Information on the programme, the speakers as well as tickets and registration will follow in December.
We are curious to find out more and are looking forward to the event.
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