Radio 1 Xmas Greetings from Slowenia's #1 Station

Xmas Vidoes are quite popular among radio stations.

After Antena Zagreb und Ö3 we now receided the third one.

Have fun!

You're just one click from Xmas

http://www.radio1.si/?p=video&id=27273

The 10 Essential Elements of Great Radio

1. Great On-Air Talent

• Employ the best morning show talent you can afford
• Develop the real characters within your talent and some fun comedy characters
• Make sure you have talent on your station that shapes public opinion

2. Imaginative Music Programming

• Keep the music fresh and the listeners interested with special ‘themed weekends’
• Sprinkle the output with fun and engaging daily music features
• Highlight and reinforce your stations core sound / core artists with exclusive previews and premieres

3. Creative Promotions

• Run promotions that listeners want to get involved with and are interested in listening to… even if they don’t take part!
• Create promotions that your listeners want to tell their friends and family about
• Extend the promotion into other media and find suitable partners to maximise your impact

4. Listener Focused

• Closely define your target audience and be absolutely focused on delivering radio for them
• Get to know as much as possible about your target listeners. By truly understanding them, you can create the radio they want
• Care passionately about your listeners. Be your listener’s best friend!

5. Be Local

• Make your station an essential part of everyday life in your area. Deliver great local news and information. Being really local is immensely powerful
• Champion the area you broadcast to! Your station should be the Number 1 cheerleader for all the places it broadcasts to. Your station loves living there!
• Reflect local issues and concerns and even take on local causes being the focal point of any campaigning

6. Outstanding Benchmarks

• Create benchmarks that listeners want to come back to you for time and time again. Make unmissable radio!
• Develop some specific ‘listener appointments’ at key times across different dayparts
• Become famous for a specific benchmark, so that listeners say “I love that station, because they do… insert your own brilliant benchmark here!”

7. Be Consistent

• We live in a complicated and unpredictable world. Give listeners what they want and expect from your radio station, and they’ll trust and rely on you
• Resist the temptation to change things for the sake of change
• Brand building takes time. Be patient!

8. Be Surprising

• Consistency doesn’t have to be boring! Don’t give listeners the chance to get bored with your station or allow them to feel you are mundane
• Regularly do something different or give familiar content a little ‘spike’ or twist
• Occasionally, you should do something that makes your listeners turn up the radio to make sure they heard it correctly!

9. Be Unique

• The world is full of ‘sound-a-like’ radio stations. Make yours stand out from the crowd
• Encourage unique presenters that having something to say. Your talent should differentiate you every time
• Create radio that hasn’t been heard before in your market with new shows, features and promotions

10. Power of Emotion

• Radio is brilliant at conveying the full range of human emotions. Encourage your presenters to explore this on air. Don’t let them be boring!
• Allow listeners to show sadness or anger as well as happiness and joy
• ‘Contrast’ provides a far more interesting dynamic to your station. Use it and your station will stand out from the crowd
  

Thanks to Nik Goodman for gathering the essetials of Great Radio

X-mas Greetings from Hitradio Ö3

Austria's Hitradio #1 sends X-mas greatings

http://www.youtube.com/watch?v=3I9d6vWUztI

Radio’s Newest Strategy: Play a Hit, Again and Again

LOS ANGELES, Nov. 30 — For the millions of Americans who listened to Top 40 radio last week, it was almost impossible to miss “Apologize,” the string-tinged elegy performed by the modern rock band OneRepublic and remixed by the eclectic producer Timbaland ...

http://www.nytimes.com/2007/12/01/arts/music/01one.html?_r=3

Thanks to Thijs Bakker - Head of Music Strategy radio NRW

Welcome to the new Brand Support Blog

Brand Support has started its new ‘blog’! This blog is a service for national and international Brand Support clients, partners and friends who want to be updated on activities of Brand Support and associated radio stations on a regular basis.

Brand Support will continuously give you insights into:

- Great ideas
- Exchange and networking
- Radio business in different countries
- New services
- Votes on current business topics
- Station of the month

In the long run we expect this blog to be an exchange platform for our clients and friends.
Therefore we invite you to send us stories, ideas, videos, pictures from your stations and to write comments to the existing posts.

Enjoy it!

Christoph Pöschl

Antena Zagreb Xmas Video

Antena Zagreb turns out to be one of the most creative radio station in Europe.

Antena Zagreb's station staff from Djs to management produced a video based on the legendary Allstar Xmas Hit 'Do they know it's Xmas Time'. Have a look at the latest campagne.

Congratulations Radio Expres!

According to the latest MML Media Analysis 3-2008 in Slovakia, Radio Expres can not only sustain its amazing Daily Reach of 22.8% of all Slovakians (14-79 years), but was able to even gain market share, going from 25.8% to 27.1%.

The Daily Reach is the highest number Radio Expres has ever had in its history.

These results come despite growing competition in the Slovakian radio market and are yet another great success for this award winning station!

Radio.de is frustrating

Radio business is under pressure. In almost every conversation between radio broadcasters you can hear and feel the danger that comes from new media: Ipod, webcasts, lastfm, google are the key words for this decease that can make broadcasters jobless.

On the other hand radio could do much better in avoiding to loose influence on its audience.
One example:
Just try to setup a blog. There are a lot of so called 'widgets' means features you can put on your blog to make it more entertaining: video bars from youtube, music news from MTV, weather forecasts from CNN.

But if you simply try to find a radio widget you are lost. First option is lastfm. But like most other listeners you might just want to listen to your favorite radio station. So you try to find it. Finally in a secondary layer there is the option to choose 'radio.de'. It is a new service for listening to FM radio stations online.

You post it to your widget list. Looks as if it works. You are now searching for your station. It takes veeeerrrryyyy long to select stations. In the end your favorite station is not on the list. So you choose an alternative station. You finally start the blog again. Unfortunately the station could not be saved - you give up.

This is not the way radio should be represented on the Web 2.0.

If radio wants to stay attractive it should be available as easy as any other widgets.

(You can try it your on: radio.de is posted on the right side)

Antena Zagreb nearly doubled ratings

New ratings are out in Zagreb.

Antena Zagreb almost doubled ratings since the station launch in May.
Ratings heavily increased in weekly, daily reach and favourite station at the overall audience in the capital city of Zagreb.

Weekly Reach
Grad Zagreb

June 2008 27,8%
July 2008 25,6%
Aug 2008 29,8%
Sep 2008 36,1%
Oct 2008 39,0%


Congratulations Antena!!!

MusicMind © Reloaded

‚Die Musikimages bei Männern 20-39 Jahren brechen ein’ ruft der Programmchef in den Musikredaktion, ‚Was können wir dagegen unternehmen?’
„Nein. Nicht schon wieder“ denkt sich der Musikchef. „Wir hatten doch erst vor ein paar Wochen eine ähnliche Geschichte. Jetzt muss ich mir wieder alle Research-Ergebnisse zusammensuchen. Ich habe zwar alle Daten in der Musikplanungssoftware aber doch nur für die Gesamtzielgruppe, nicht aber für die Spezialzielgruppe Männer 20-39 Jahre“
Wer über eine Music Mind Datenbank von Brand Support verfügt, bekommt bei dieser Aufgabenstellung keinen Schweißausbruch. Alle Music Research Ergebnisse unabhängig ob aus Call-outs oder Electronic Music Tests liegen in allen möglichen Auswertungsvarianten bereit. Man muss sich die Werte nicht langwierig zusammensuchen oder irgendwo Dateien herunterladen. Einfach Online gehen, einloggen und schon geht es los.
In kurzer Zeit kann notfalls die gesamte Musikrotation komplett überarbeitet werden.
„Zunächst suchen wir mal die besten Pop Rock Songs aus den 80ern. Da haben wir laut Trackings den größten Nachholbedarf.“ sagt der Programmchef „Wir geben 1980-1989 ein. Sortieren die Songs nach Beliebtheit. Das sieht Klasse aus. Die nehmen wir alle. Das wird unseren männlichen Hörern 20-39 Jahren gefallen. Wenn Du die Songs markierst, kannst Du Sie gleich in mit dem Kategorielabel ‚81 - Power 80er’ markieren. Wir machen gleich noch ein ‚Kult 80er’ Label dran, dann haben wir die Songs für das Promo auch gleich. Das passt. Morgen gehen wir damit On-Air. Effektiver geht’s nicht“