Radio’s Newest Strategy: Play a Hit, Again and Again

LOS ANGELES, Nov. 30 — For the millions of Americans who listened to Top 40 radio last week, it was almost impossible to miss “Apologize,” the string-tinged elegy performed by the modern rock band OneRepublic and remixed by the eclectic producer Timbaland ...

http://www.nytimes.com/2007/12/01/arts/music/01one.html?_r=3

Thanks to Thijs Bakker - Head of Music Strategy radio NRW