Rajar Q4 2012 in a nutshell

  

First question that comes to mind surely is how the new Radio 1 breakfast show is running. Despite the show being hostet by a new presenter the loss is to be evaluated quite low (Q3 6,734 Mio / Q4 6,691 Mio). However, Radio1 clearly loses its market share from 8.2% down to 7.4% on a national basis!

The big winner in Q4 is Radio 2, which market share rose from 15.6% to 17.6%! The great breakfast show performance obviously plays a big part in that success. Its numbers rose from 8.5 mio to 9.5 mio listeners.

Having a look at the private stations one is mainly surprised by the performance of Absolute Radio, which has always been praised by the experts but couldn't reach the listeners. What an impressive farewell present by his listeners to Clive Dickens leaving to Australia. Absolute Radio improves its reach to 10.8% and 1,771 mio listeners. Nationally the market share has increased from 0.9% to 1.2%. Just like with Radio 2 the breakfast show of Absolut Radio also played a big part in the success. The morning host Christian O’Connel has reached 1,381 mio listeners in the morning, 228,000 more than in Q3.

The big private national networks Capital FM and Heart FM are becoming a little weak in the fourth quarter. Kiss FM UK slightly improves its reach but loses market share. Therefore Magic UK, another member of the Bauer family, loses again some percentages of reach. The lately won market share has nearly vanished completely.

How is the situation in London?

The #1 breakfast show in London is still the one of Capital London, but it loses 80,000 listeners to now 1,085 mio. The Bauer stations Kiss 100 FM (797,000) and Magic 105.4 (717,000) are switching positions. Magic loses over 100,000 listeners in the morning, Kiss wins 80,000.

Absolute Radio catches up in this category, too. With now about 610,000 (+155,000) listeners in the morning it reaches top 5 behind Heart FM London with 643,000 (+32,000)!

After all Magic 105.4 stays private market leader in London with 5.9% share (before 7.3%), in spite of the big loss. Kiss 100 (4.3%, before 5.8%) loses its second place to Capital FM (4.8%).

Including the BBC stations, BBC Radio 4 (15.4%) and BBC Radio 2 (14.1%) are far ahead of the other stations. BBC Radio 1 has lost enormously in London from 5.8% down to 4.9% and is now just after Magic 105.4 and only slightly ahead of Capital FM.


Source: http://www.rajar.co.uk/
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