The Bauer Media Group expands its international radio portfolio and takes over Rádio Expres in Slovakia. With a reach of more than 1.5 million listeners per week Rádio Expres has a market share of 20% and has been the unchallenged market leader since 2005.
Brand Support has accompanied Rádio Expres on its way to the top ever since. "With the help of Brand Support, Rádio Expres went in less than 5 years from 'worst to first' in the Slovak radio market. On our way from 1% market share in 2001 to 27% in 2007 the team has always supported us with their expertise and friendship. The secret behind this very successful co-operation is that Brand Support is not only a group of highly profiled consultants, but great guys who put their hearts and soul into the project." says Ivan Antala, Rádio Expres program director.
Brand Support has accompanied Rádio Expres on its way to the top ever since. "With the help of Brand Support, Rádio Expres went in less than 5 years from 'worst to first' in the Slovak radio market. On our way from 1% market share in 2001 to 27% in 2007 the team has always supported us with their expertise and friendship. The secret behind this very successful co-operation is that Brand Support is not only a group of highly profiled consultants, but great guys who put their hearts and soul into the project." says Ivan Antala, Rádio Expres program director.
"We are happy about complementing our radio activities. Next to print and online we see radio as an important business segment of the Bauer Media Group", says Dr. Eckart Bollmann, member of the concern's management board. "With Rádio Expres we add a successful station to our portfolio. Rádio Expres with his ‚Hot Adult Contemporary’ format is especially strong in the important target group of 20-49 years."
Source: radiowoche.de
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