Dear Friends, Partners, Clients,an exciting and challenging new year 2009 is waiting for us.
Although the financial crisis effects budgets for good quality programming and station marketing in a negative way, a crisis is always a chance to change things into a positive direction.
Two effects are already visible:
1) Strategic thinking and great ideas found through qualitative research will get more important this year.
2) Furthermore the management will be able to chance irrelevant rules and structures faster than under normal conditions to save costs and gain space for more creativity at the same time.
Brand Support wishes all of you a successful new year.
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