Rating disaster for AC formats in the US – Alert for European AC?

The latest Arbitron Ratings from January 2012 are out.

PDs from AC stations in major cities in the US are facing massive drops in the ratings after X-Mas season.

Does the AC crisis affect the European markets as well?

We think yes!!!

Have a look.

New York, NY (#1) January '12 ARBITRON Hol 11 Jan 12 WLTW-FM AC 11.5 7.1 WCBS-FM Classic Hits 6.2 6.5 WHTZ-FM Top 40/M 4.6 4.9 WKTU-FM Top 40/M 4.4 4.4 WSKQ-FM Tropical 3.9 4.2 Los Angeles, CA (#2) January '12 ARBITRON Hol 11 Jan 12 KFI-AM Talk 4.5 4.8 KOST-FM AC 8.5 4.8 KIIS-FM Top 40/M 4.0 4.4 KBIG-FM Hot AC 3.5 4.0 KPWR-FM Top 40/R 4.5 4.0 Chicago, IL (#3) January '12 ARBITRON Hol 11 Jan 12 WGN-AM N/T 5.0 5.4 WBBM-AM News 5.2 5.0 WDRV-FM Classic Hits 3.4 4.5 WVAZ-FM Urban AC 4.6 4.4 WKSC-FM Top 40/M 3.8 4.3 WTMX-FM Hot AC 3.5 4.3 San Francisco, CA (#4) January '12 ARBITRON Hol 11 Jan 12 KCBS-AM News 6.0 6.6 KQED-FM N/T 5.9 6.1 KYLD-FM Top 40/R 4.6 4.4 KMVQ-FM Top 40/M 3.8 4.2 KMEL-FM Top 40/R 3.9 4.1 KOIT-FM AC 8.2 4.1 Dallas-Ft. Worth, TX (#5) January '12 ARBITRON Hol 11 Jan 12 KHKS-FM Top 40/M 6.4 7.1 KVIL-FM AC 7.4 4.9 KLTY-FM Christian Cont. 4.3 4.7 KPLX-FM Country 4.3 4.6 KZPS-FM Classic Rock 3.3 4.5 Houston-Galveston, TX (#6) January '12 ARBITRON Hol 11 Jan 12 KBXX-FM Top 40/R 7.0 7.0 KODA-FM AC 12.0 7.0 KMJQ-FM Urban AC 5.9 5.9 KSBJ-FM Christian Cont. 5.0 5.8 KLTN-FM Regional Mexican 4.8 5.7 Philadelphia, PA (#7) January '12 ARBITRON Hol 11 Jan 12 KYW-AM News 6.7 8.1 WBEB-FM AC 15.3 7.0 WDAS-FM Urban AC 5.9 6.5 WOGL-FM Classic Hits 5.5 6.2 WMMR-FM Active Rock 4.6 5.5 Atlanta, GA (#9) January '12 ARBITRON Hol 11 Jan 12 WVEE-FM Urban 9.1 9.8 WSB-AM Talk 6.2 7.8 WALR-FM Urban AC 7.3 7.1 WSTR-FM Hot AC 5.2 5.4 WPZE-FM Gospel 4.8 5.2 WWWQ-FM Top 40/M 4.7 5.2 Nassau-Suffolk (Long Island), NY (#18) January '12 ARBITRON Hol 11 Jan 12 WALK-FM AC 8.2 6.1 WFAN-AM Sports 4.7 5.9 WHTZ-FM Top 40/M 4.8 5.0 WAXQ-FM Classic Rock 4.0 4.8 WBLI-FM Top 40/M 4.5 4.5 Riverside-San Bernardino, CA (#26) January '12 ARBITRON Hol 11 Jan 12 KLYY-FM Spanish Adult Hits 8.4 10.0 KRQB-FM Regional Mexican 6.5 5.9 KOLA-FM Classic Hits 5.7 5.7 KFI-AM Talk 4.1 4.4 KFRG-FM Country 4.6 4.4 San Jose, CA (#37) January '12 ARBITRON Hol 11 Jan 12 KBRG-FM Spanish Adult Hits 7.5 6.3 KQED-FM N/T 5.9 6.0 KBAY-FM AC 7.6 5.9 KEZR-FM Hot AC 4.4 5.5 KRTY-FM Country 3.8 5.0 KSOL-FM Regional Mexican 4.5 5.0 KYLD-FM Top 40/R 5.4 5.0 Middlesex-Somerset-Union, NJ (#41) January '12 ARBITRON Hol 11 Jan 12 WMGQ-FM AC 7.1 6.2 WKXW-FM Talk 4.9 5.5 WPLJ-FM Hot AC 4.9 5.5 WAXQ-FM Classic Rock 5.1 4.9 WRKS-FM Urban AC 4.1 4.6

Relaunch von World Radio Switzerland erfolgreich

World Radio Switzerland (WRS) ist ein Nachrichtenprogramm für die in der Schweiz lebende englischsprachige Bevölkerung mit Sitz in Genf.

Im Sommer 2011 hatte WRS Brand Support damit beauftragt ein Musikprogramm zu kreieren, das den Ansprüchen eines wortaffinen Publikums gerecht wird. Der Erfolg dieser Maßnahme ließ nicht lange auf sich warten. In einigen Regionen des Sendegebiets haben sich die Reichweiten von WRS seit letztem Sommer verdoppelt.

Herzlichen Glückwunsch!